TONI Perspectives
PASSION & MISSION
We love women who are passionate about fashion and pick them up where they are: in the middle of life. We consistently pursue the goal of making our customer happy with her demand for aesthetics, quality, fit and price, and dressing well for every occasion. For our collections, we mix classic textile codes with contemporary influences - for an unmistakable style statement.
A SUCCESS STORY WITH TRADITION
We are proud of our established standing in the international fashion business. Our parent company, Weber & Ott AG, has been in existence for almost 180 years and is thus one of the oldest clothing companies in Germany. The Weber & Ott Group includes TONI DRESS DAMENMODEN GMBH, WAPPEN MENS FASHION GMBH and ROSNER Avantgarde Mode GmbH as well as W&O Retail GmbH (TONI/ROSNER brand outlets). All subsidiaries of Weber & Ott AG are reliable employers in the Nuremberg Metropolitan Region. The consistent training of junior staff is an essential part of our sustainable planning for the future.
A team of more than 240 employees in administration, production and logistics in Forchheim, Upper Franconia, has set itself the goal of fulfilling customer wishes worldwide with concentrated expertise and enthusiasm for a growing variety of products.
MODERNITY THAT STAYS ACCESSIBLE...
...and moderately picks up on current trend impulses.
A focus on high-quality workmanship as well as a reliable fit competence with a high feel-good factor, underline our claim to a contemporary and detail-loving collection - predominantly made from European fabrics.
Absolute delivery reliability is a matter of course for us and makes us a popular and long-standing partner for customers throughout Europe.
The core segment of trousers is perfectly complemented by fashionable skirts, blouses, shirts, jumpers and blazers - for a coherent overall look.
OUR SERVICE - YOUR BENEFIT
- 2 main collections per year
- 2 collections available at short notice that pick up on current fashion themes
- Several fashion flash editions per season
- Consistently strong and always available depot and NOS programmes
EXPERTISE & FIT COMPETENCE
Women are diverse in their demands for the perfect pair of trousers, depending on their figure and everyday requirements. It makes them all the happier to find a model that fully meets their wishes.
Our NOS range offers silhouettes for every type, based on different favourite qualities and in fits that put every figure in the best light. Of course, with the proven TONI precision fit for which we draw on decades of experience and sound know-how.
SEARCHED & FOUND
Modern looks, high quality standards, excellent workmanship and last but not least the perfect fit underpin our unique positioning in the market. With us, every woman will find a pair of trousers she loves - far beyond the change of seasons.
Under ‘WE ARE TONI’, TONI presents its current fit concept for the various styles, so the end customer can quickly find the perfect trousers herself.
The special thing about this is that female employees from the company itself were recruited for this campaign.
INSPIRING STAGING AT THE POS
The TONI shop worlds convince with attractive interior concepts, an innovative mix of materials, a lot of attention to detail and a warm feel-good atmosphere that makes shopping an experience.
We were inspired by the idea of collecting handpicked interior accessories, which atmospherically underline the open yet well-structured, Scandinavian-influenced architecture of the shops and provide the ideal setting for our fashion themes.
TONI – Topmarke 2023
TextilWirtschaft confirms top marks for our brand in the current "TW Study Image Analysis Women's Trousers 2023".
A look at the matrix makes it clear that TONI is the leader in the most important categories.
